For retailers & buyers
Source closer to the farm.
The problem
Why sourcing fresh produce is hard
Unknown origin
By the time produce reaches a buyer it has often changed hands several times, with little record of where it grew.
Inconsistent quality
Grades vary between lots and suppliers, so buyers re-inspect and reject at their own cost.
Opaque pricing
Each intermediary adds a margin that is hard to see, so neither buyer nor farmer knows the fair price.
Spoilage in transit
Perishables lose shelf life on the way when temperatures are not watched.
- is all a tomato farmer earns of the price paid at the shop
- 33%
- is all a tomato farmer earns of the price paid at the shop
- Source: RBI Working Paper 08/2024
- of tomatoes are lost between the farm gate and the market
- 11.6%
- of tomatoes are lost between the farm gate and the market
- Source: NABCONS study for MoFPI, 2022
What we are building
Capabilities, and where each one stands
Every capability is labelled honestly: available now, available in part, or planned.
Send a sourcing need
Tell us the produce, grade, volume and location you need through the business enquiry form.
Request quotations
Send one request for quotation to several matched suppliers.
Our team handles quotations by hand through the enquiry form today.
Verified supplier profiles
See each grower or FPO’s location, crops, grades and certifications.
Grade and quality records
Quality information attached to each lot before you buy.
Cold-chain records
Temperature history for the journey from farm to your door.
Known origin
Farm and region of origin carried with every order.
How it works
How sourcing will work
- 01
Describe your need
Produce, grade, volume, delivery window and location.
- 02
Get matched
We match you with registered growers, FPOs and suppliers.
- 03
Compare offers
Review quality, origin and price side by side.
- 04
Receive with records
Delivery with quality and, later, cold-chain history.
Related products
The products behind this
FAQ
Questions, answered.
Can’t find what you’re looking for? , our AI assistant.
Not through the website yet. Send your sourcing need through the business enquiry form and our team will respond; built-in quotations and ordering are planned.
Tell us what you need to source
Share the produce, grade and volume. We will come back with what is possible today.