Sustainability
The greenest food is the food that is not wasted.
The problem
Our focus areas
Post-harvest loss
Cutting the share of produce lost between harvest and market.
Farmer income
Raising the share of the final price that reaches growers.
Traceability
Recording origin and condition so better practice can be seen and rewarded.
Smallholder inclusion
Designing for small and marginal farmers, the large majority of Indian growers.
- of farm produce lost after harvest in India every year
- ₹1.53 lakh cr
- of farm produce lost after harvest in India every year
- Source: NABCONS study for MoFPI, 2022
- of Indian farmers are small or marginal, farming under 2 hectares
- 86%
- of Indian farmers are small or marginal, farming under 2 hectares
- Source: Agriculture Census 2015-16
- is all a tomato farmer earns of the price paid at the shop
- 33%
- is all a tomato farmer earns of the price paid at the shop
- Source: RBI Working Paper 08/2024
What we are building
Capabilities, and where each one stands
Every capability is labelled honestly: available now, available in part, or planned.
Cold-chain monitoring
Keeping perishables in safe conditions so less is thrown away.
Origin traceability
Farm and region of origin carried with produce.
Fairer price discovery
Price signals that help growers keep more of the final price.
Field research
Measuring losses with growers and operators before building tools.
How it works
How we will measure progress
- 01
Baseline
Measure loss and farmer share in pilot chains before we start.
- 02
Intervene
Introduce one tool at a time.
- 03
Measure again
Compare against the baseline with the same method.
- 04
Publish
Share results, including what did not work.
FAQ
Questions, answered.
Can’t find what you’re looking for? , our AI assistant.
Not yet. We will publish measured results from pilots once we have them, rather than estimates.
Help us measure and cut food loss
Partner on a pilot, share a field problem, or join our research network.